At SpecifIQ Digital Marketing we help established granny flat builders attract clients ready to build—now.
High-quality builds deserve high-quality clients. At SpecifIQ Digital Marketing, we make sure your granny flat expertise reaches homeowners who value precision, professionalism, and lasting work—exactly when they’re searching for it. You’ve mastered the craft. Let us master the growth.
Strategies
We specialise converting Google searches into high-value clients — with granny flat-specific campaigns that outperform your competition and deliver real ROI through precise, data-driven Google Ads campaigns.
Hyper-Targeted Google Ads for Local, High-Intent Leads
We go beyond basic keyword targeting. Our campaigns focus on attracting clients in your specific service areas who are actively searching for granny flat solutions. By narrowing in on geographic location, budget range, and buyer intent, we ensure your ads are seen only by those most likely to convert.
Custom-Built Landing Pages That Convert
Most agencies send paid traffic to generic websites that don’t convert. We build custom landing pages tailored specifically for granny flat construction—highlighting your experience, recent builds, financing options, testimonials, and clear calls to action. This targeted approach turns more clicks into booked consultations.
Real-Time Performance Tracking & Lead Analytics
Transparency matters. We track every lead, phone call, and form submission so you can see exactly how your campaign is performing. You'll know where your best leads come from, what ads are working, and how your budget is turning into real jobs.
Industry-Specific Messaging & Seasonal Campaigns
We understand the granny flat market. Whether it’s tapping into multigenerational housing demand, investor opportunities, or peak council DA approval periods—we build your messaging around what matters most to your ideal clients. This approach speeds up conversions and builds immediate relevance.
Scalable Campaigns That Grow With You
As your capacity increases, we adjust your campaign to meet demand. Whether you’re expanding into new suburbs or adding additional teams, we make sure your lead flow supports sustainable growth—without overwhelming your operations.
Why Work With SpecifIQ?
1
High-Intent Leads
Using AI tools to your advantage, our Google Ads strategies are laser-focused on generating qualified, ready-to-book leads, not just web traffic. You’ll spend less time chasing and more time closing.
3
High-Impact Reach
We use precision geographic targeting to ensure your ads are shown to people actively searching for building services in your area. We position your business for people who are ready to invest in quality service and life changing outcomes.